front-liner
[/ˈfrʌntˌlaɪnər/]
nounpl: front-liners
profissional da linha de frente
1. A person who works in a position of direct interaction with customers or the public; someone on the front lines of an organization or service
The front-liners at the hospital worked tirelessly during the pandemic.
Os profissionais da linha de frente no hospital trabalharam incansavelmente durante a pandemia.
2. In military context, a soldier or combatant positioned at the front line of battle
The front-liners faced intense enemy fire.
Os combatentes da primeira linha enfrentaram fogo inimigo intenso.
3. An employee in a customer-facing role, such as retail, hospitality, or customer service
Store front-liners must have excellent communication skills.
Os funcionários da linha de frente da loja devem ter excelentes habilidades de comunicação.
The term 'front-liner' gained significant prominence in Brazil and worldwide during the COVID-19 pandemic, referring to healthcare workers, essential service employees, and customer-facing staff. In Brazilian Portuguese, it's often used to emphasize the importance and dignity of these workers who directly serve the public, reflecting a growing cultural awareness of service sector roles.
NYC Slang
frontliner (hyphenation often dropped in informal NYC usage)
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