escala plana
1. A pricing or rating system where all units or items are charged or valued at the same rate regardless of quantity, usage, or other variables
The company uses a flat scale for all subscription plans, charging $50 per month regardless of usage.
A empresa usa uma escala plana para todos os planos de assinatura, cobrando R$50 por mês independentemente do uso.
2. In biology and entomology, a type of scale insect (Hemiptera) characterized by a flattened body shape
The flat scale pest infested the citrus trees and required immediate treatment.
O inseto escama-plana infestou as árvores cítricas e exigiu tratamento imediato.
3. A measuring instrument with a flat, linear graduated surface used for precise measurements
The engineer used a flat scale to verify the exact dimensions of the component.
O engenheiro usou uma escala plana para verificar as dimensões exatas do componente.
In Brazil, 'escala plana' is commonly used in business discussions regarding pricing models and subscription services. In agricultural contexts, it refers to specific pest control challenges with scale insects on fruit crops, particularly important in regions like São Paulo where citrus production is significant. The term reflects a preference for transparency in pricing structures across Latin American markets.
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