fire promotion
[/ˈfaɪər prəˈmoʊʃən/]
nounpl: fire promotions
promoção de incêndio
1. A sales promotion or marketing campaign that creates urgency through limited-time offers, flash sales, or high-pressure tactics designed to quickly boost sales
The store launched a fire promotion with 50% off all items for one weekend only.
A loja lançou uma promoção de incêndio com 50% de desconto em todos os itens apenas por um fim de semana.
2. In retail and e-commerce, an aggressive promotional strategy featuring rapid clearance of inventory at reduced prices
During the fire promotion, inventory moved so quickly that shelves were emptied within hours.
Durante a promoção de incêndio, o estoque saiu tão rapidamente que as prateleiras foram esvaziadas em poucas horas.
This term is commonly used in retail and e-commerce contexts in both American and Brazilian business environments. In the USA, 'fire sale' is more commonly used, while in Brazil 'promoção de incêndio' or 'promoção relâmpago' are preferred. The metaphor of 'fire' conveys urgency, rapid movement, and the intensity of the sales push.
NYC Slang
fire sale (more common NYC usage)
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →