false values

[/fɔːls ˈvæljuːz/]
noun phrase
valores falsos
1. Principles, beliefs, or standards that are dishonest, misleading, or not genuinely held
The company's marketing campaign was built on false values that didn't reflect their actual practices.
A campanha de marketing da empresa foi construída sobre valores falsos que não refletiam suas práticas reais.
2. In computing and logic, data or variables assigned incorrect or dummy values
The program initialized the variables with false values before processing the real data.
O programa inicializou as variáveis com valores falsos antes de processar os dados reais.
3. Moral or ethical principles that are deceptive or inauthentic
He rejected society's false values and sought a more meaningful life.
Ele rejeitou os valores falsos da sociedade e procurou uma vida mais significativa.
This phrase is commonly used in both American and Brazilian contexts when criticizing social hypocrisy, corporate ethics violations, or inauthentic lifestyles. In Brazil, it's frequently invoked in discussions about inequality and social injustice. In the USA, it appears often in cultural criticism and philosophical debates about consumer culture and materialism.
NYC Slang
bullshit values, phony values, fake-ass values
Synonyms / Sinônimos
deceptive valuesmisleading principlesdishonest standardsinauthentic beliefshollow values
Antonyms / Antônimos
genuine valuesauthentic principleshonest standardstrue valuesreal principles

Regional Variations

General Brazilian Portuguese
valores falsos
Standard usage across Brazil
Rio de Janeiro
valores fake
Informal/colloquial usage with English borrowing
São Paulo
valores falsos
Standard formal usage, common in business contexts
Portugal
valores falsos
Identical to Brazilian Portuguese; also 'valores enganosos'

Related Words

hypocrisydeceptionfalsehoodintegrityauthenticitydishonestymoral standards

Related Idioms & Phrases

living a lie
wearing a mask
putting on airs
falsa moral
moral da fachada
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