fair proposal
[/fɛr prəˈpoʊzəl/]
nounpl: fair proposals
proposta justa
1. A suggestion or plan that is reasonable, equitable, and acceptable to all parties involved, without being biased or unfavorable to anyone
The employer presented a fair proposal that included a salary increase and better working conditions.
O empregador apresentou uma proposta justa que incluía aumento salarial e melhores condições de trabalho.
2. An offer in negotiations that balances the interests of all parties and demonstrates good faith
After weeks of discussion, both companies agreed that the merger terms constituted a fair proposal.
Após semanas de discussão, ambas as empresas concordaram que os termos da fusão constituíam uma proposta justa.
In both Brazilian and American business contexts, presenting a 'fair proposal' is considered essential for building trust and establishing long-term relationships. In Brazil, the concept emphasizes balance and respect for all parties (ganha-ganha or win-win approach), reflecting the value placed on harmonious business relationships. In the USA, it typically underscores legal and ethical compliance in corporate negotiations.
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