fading objective
[/ˈfeɪdɪŋ əbˈdʒɛktɪv/]
nounpl: fading objectives
objetivo desbotado; meta em declínio
1. A goal or target that is becoming less clear, less important, or less achievable over time; an ambition that gradually loses relevance or priority
After years of focusing on career advancement, his fading objective was to become a manager, as he now preferred work-life balance.
Após anos focando em avanço de carreira, seu objetivo desbotado era se tornar gerente, pois agora preferia equilíbrio entre trabalho e vida pessoal.
2. In military or strategic contexts, a target or objective that is becoming less relevant or achievable due to changing circumstances
The military's fading objective in the region was redefined as political conditions changed.
O objetivo desbotado militar na região foi redefinido conforme as condições políticas mudaram.
This term is primarily used in professional, military, and strategic planning contexts in both American English and Brazilian Portuguese. It reflects the reality of changing priorities and goals in modern life, particularly relevant in business environments and personal development discussions where objectives frequently evolve based on life circumstances.
Related Idioms & Phrases
lose sight of one's goals
priorities shift
goals fall by the wayside
objective becomes a non-issue
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