external analysis
[/ɪkˈstɜːrnəl əˈnæləsɪs/ or /ɛks'tɛɾnaw a'nalizi/]
nounfemininepl: external analyses / análises externas
🇧🇷 análise externa
1. A systematic examination of factors outside an organization or system that may affect its performance, strategy, or operations
The company conducted an external analysis to understand market trends and competitive pressures.
A empresa realizou uma análise externa para compreender as tendências de mercado e as pressões competitivas.
2. In business strategy, the evaluation of external environment including competitors, suppliers, customers, regulatory factors, and technological changes
External analysis revealed new opportunities in emerging markets.
A análise externa revelou novas oportunidades nos mercados emergentes.
3. In finance and auditing, an examination conducted by independent external parties rather than internal staff
The external analysis of financial statements was completed by an independent auditor.
A análise externa das demonstrações financeiras foi concluída por um auditor independente.
💡 In Brazilian business culture, external analysis is a critical component of strategic planning and is frequently referenced in corporate boardrooms and business schools. In the USA, this term is standard in MBA programs and strategic management consulting. Both cultures emphasize the importance of external analysis in competitive positioning and risk management.
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