SWOT analysis
[/swɑt əˈnæləsɪs/]
nounpl: SWOT analyses
análise SWOT
1. A strategic planning technique used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture or project
The marketing team conducted a SWOT analysis before launching the new product line.
O time de marketing conduziu uma análise SWOT antes de lançar a nova linha de produtos.
2. A structured method for assessing internal and external factors affecting an organization's competitive position
A comprehensive SWOT analysis helped identify key areas for improvement in the company's operations.
Uma análise SWOT abrangente ajudou a identificar áreas-chave para melhoria nas operações da empresa.
SWOT analysis is a fundamental business tool widely used in both American and Brazilian corporate environments. In Brazil, it is typically taught in business schools and MBA programs, and is commonly applied in strategic planning for both multinational corporations and local companies. The English acronym is often retained in Portuguese business contexts rather than being fully translated, reflecting the global nature of business terminology.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →