exaggerate urgency
[ɪɡˈzædʒəreɪt ˈɜːrdʒənsi]
verb phrase
exagerar a urgência
1. to overstate or amplify the importance, seriousness, or time-sensitive nature of a situation beyond what is actually warranted
The sales manager tends to exaggerate urgency to push clients into making quick decisions.
O gerente de vendas tende a exagerar a urgência para pressionar os clientes a tomar decisões rápidas.
2. to make something seem more pressing or time-critical than it actually is
Don't exaggerate urgency about this project; we have plenty of time to complete it properly.
Não exagere na urgência deste projeto; temos bastante tempo para completá-lo adequadamente.
In Brazilian business culture, exaggerating urgency is a known sales tactic, particularly in high-pressure sales environments. This behavior is often recognized and critiqued as manipulative. In the USA, this practice is common in marketing and sales but has become increasingly scrutinized as consumers demand authenticity. The phrase reflects broader concerns about information trustworthiness in digital communication.
NYC Slang
make a big deal / hype it up / cry wolf
Related Idioms & Phrases
cry wolf - to falsely claim urgency repeatedly
make a mountain out of a molehill - to exaggerate the importance of something
sell a false bill of goods - to convince someone of false urgency
criar um falso senso de urgência - to create a false sense of urgency (Portuguese)
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