evolutionary innovation
[/ˌɛvəˈluːʃənəri ˌɪnəˈveɪʃən/]
nounpl: evolutionary innovations
inovação evolutiva
1. A gradual change or improvement in a product, service, or process that builds incrementally on existing designs rather than creating something entirely new
The smartphone's evolutionary innovation included incremental improvements in battery life and camera quality over successive generations.
A inovação evolutiva do smartphone incluiu melhorias incrementais na duração da bateria e na qualidade da câmera ao longo de gerações sucessivas.
2. In business strategy, an innovation approach that enhances current offerings within established markets rather than disrupting them
Toyota's approach to vehicle design focuses on evolutionary innovation rather than radical reinvention.
A abordagem da Toyota no design de veículos concentra-se em inovação evolutiva em vez de reinvenção radical.
3. In biology and technology, development that follows adaptive patterns established by natural selection or market precedent
The evolution of software interfaces demonstrates evolutionary innovation as features are refined based on user feedback.
A evolução das interfaces de software demonstra inovação evolutiva à medida que os recursos são refinados com base no feedback dos usuários.
The concept of evolutionary innovation is highly valued in Brazilian corporate culture, particularly in tech hubs like São Paulo, where companies balance between maintaining market position and gradual improvement. In contrast to American emphasis on 'disruption,' Brazilian business often favors the stability of evolutionary innovation, reflecting a more conservative approach to risk management in competitive markets.
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