established product
[/ɪˈstæblɪʃt ˈprɒdʌkt/]
nounpl: established products
produto consolidado
1. A product that has been in the market for a considerable time, has proven its value, and has built a stable customer base and market presence
This established product has maintained steady sales for over a decade.
Este produto consolidado manteve vendas estáveis por mais de uma década.
2. A product with a well-known brand reputation and proven track record of performance and reliability
We prefer to invest in established products rather than experimental ones.
Preferimos investir em produtos consolidados em vez de experimentais.
3. A mature product in its product lifecycle that has already gained market acceptance and customer loyalty
The company focuses on improving its established products while developing new innovations.
A empresa se concentra em melhorar seus produtos consolidados enquanto desenvolve novas inovações.
In Brazilian and American business contexts, 'established product' is commonly used in marketing and corporate strategy discussions. Brazilian companies often distinguish between 'produtos consolidados' (established products) and 'produtos em desenvolvimento' (developing products) when discussing portfolio management and investment strategies. The term reflects a conservative, risk-averse approach to product selection in both markets.
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