established message

[/ɪˈstæblɪʃt ˈmɛsɪdʒ/]
noun phrasepl: established messages
mensagem estabelecida
1. A message or communication that has been officially confirmed, verified, or widely accepted as true or valid
The established message from the health department is that vaccination is safe and effective.
A mensagem estabelecida do departamento de saúde é que a vacinação é segura e eficaz.
2. A consistent or repeated communication that an organization or entity regularly communicates to the public
The company's established message focuses on sustainability and environmental responsibility.
A mensagem estabelecida da empresa se concentra em sustentabilidade e responsabilidade ambiental.
3. In communications or public relations, a key talking point or core narrative that has been formally adopted
The politician repeated the established message about economic growth during the debate.
O político repetiu a mensagem estabelecida sobre o crescimento econômico durante o debate.
This term is commonly used in Brazilian business, political, and media contexts, particularly in marketing, public relations, and government communications. In the USA, it's a standard communications industry term used to describe consistent organizational messaging strategies. The concept reflects modern communication practices where organizations carefully craft and maintain key messages for public consistency.
Synonyms / Sinônimos
core messageofficial statementstandard narrativekey talking pointconsensus message
Antonyms / Antônimos
disputed messageunofficial statementcontradictory messageunverified claim

Regional Variations

General Brazilian Portuguese
mensagem estabelecida
Standard term used in business, government, and media contexts
São Paulo
mensagem estabelecida / linha de comunicação
Corporate and business communication common usage
Rio de Janeiro
mensagem estabelecida / discurso oficial
Often used in political and media contexts
Portugal
mensagem estabelecida / mensagem-chave
Used similarly in communications and PR sectors

Related Words

public communicationmessaging strategycommunication frameworknarrativeofficial announcementkey message

Related Idioms & Phrases

stick to the message
get the message out
on message
mixed message
unified message
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