established message
[/ɪˈstæblɪʃt ˈmɛsɪdʒ/]
noun phrasepl: established messages
mensagem estabelecida
1. A message or communication that has been officially confirmed, verified, or widely accepted as true or valid
The established message from the health department is that vaccination is safe and effective.
A mensagem estabelecida do departamento de saúde é que a vacinação é segura e eficaz.
2. A consistent or repeated communication that an organization or entity regularly communicates to the public
The company's established message focuses on sustainability and environmental responsibility.
A mensagem estabelecida da empresa se concentra em sustentabilidade e responsabilidade ambiental.
3. In communications or public relations, a key talking point or core narrative that has been formally adopted
The politician repeated the established message about economic growth during the debate.
O político repetiu a mensagem estabelecida sobre o crescimento econômico durante o debate.
This term is commonly used in Brazilian business, political, and media contexts, particularly in marketing, public relations, and government communications. In the USA, it's a standard communications industry term used to describe consistent organizational messaging strategies. The concept reflects modern communication practices where organizations carefully craft and maintain key messages for public consistency.
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