1. A primary or fundamental objective that must be achieved; a goal of critical importance
The essential target of the marketing campaign is to increase brand awareness by 40%.
O alvo essencial da campanha de marketing é aumentar o reconhecimento da marca em 40%.
2. In military or strategic contexts, a key objective that is vital to success
The fortress was identified as an essential target for the military operation.
A fortaleza foi identificada como um alvo essencial para a operação militar.
3. A core focus point or priority in business, project management, or planning
Customer retention is an essential target for our company this fiscal year.
A retenção de clientes é um alvo essencial para nossa empresa neste ano fiscal.