essential message
[ɪˈsɛnʃəl ˈmɛsɪdʒ]
nounpl: essential messages
mensagem essencial
1. The core or fundamental information that must be communicated; the main point or key idea that contains the most important meaning
The essential message of the presentation was that climate change requires immediate action.
A mensagem essencial da apresentação era que a mudança climática requer ação imediata.
2. The primary or central idea that remains after removing all secondary or decorative elements
Despite the complex wording, the essential message was clear: customer satisfaction is our priority.
Apesar da redação complexa, a mensagem essencial era clara: a satisfação do cliente é nossa prioridade.
3. In communication, the critical content that must be understood for comprehension of the whole
The advertisers distilled the essential message into a single powerful slogan.
Os publicitários condensaram a mensagem essencial em um único slogan poderoso.
This phrase is commonly used in Brazilian and American business, education, and media contexts to emphasize clarity and directness in communication. In Brazilian Portuguese corporate environments, 'mensagem-chave' is often preferred in marketing and strategic communication settings.
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