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engajamento superficial

[en-ga-ja-MEN-tu su-per-fi-SYAL]
nounmasculinepl: engajamentos superficiais
shallow engagement
1. Participation or involvement that lacks depth, sincerity, or genuine commitment; surface-level interaction without meaningful contribution or understanding
The company's superficial engagement with environmental issues was criticized by activists.
O engajamento superficial da empresa com questões ambientais foi criticado por ativistas.
2. In social media and digital contexts, interaction such as likes or shares without genuine interest or substantive engagement
Social media often encourages superficial engagement rather than meaningful dialogue.
As redes sociais frequentemente encorajam engajamento superficial em vez de diálogo significativo.
3. Involvement that appears committed but lacks actual dedication, resources, or follow-through
The organization's superficial engagement with community needs proved to be merely performative.
O engajamento superficial da organização com as necessidades da comunidade provou ser meramente performático.
NYC Slang
surface-level engagement, fake engagement, performative activism (when criticizing)
Synonyms
envolvimento superficialparticipação superficialcompromisso aparenteengajamento performáticoadesão superficial
Antonyms
engajamento profundoenvolvimento genuínocompromisso realparticipação substantivadedicação autêntica

Regional Variations

General Brazilian
engajamento superficial
Standard usage in contemporary Brazilian Portuguese, especially in social media and organizational contexts
São Paulo
engajamento superficial
Common in corporate and digital marketing discussions
Rio de Janeiro
engajamento superficial
Used in social and political discourse
Portugal
envolvimento superficial
Portuguese preference often uses 'envolvimento' instead of 'engajamento', though 'engajamento' is increasingly used

Related Idioms & Phrases

engajamento de fachada
compromisso apenas na aparência
participação de boca para fora
envolvimento de mentira
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