enduring value
[ɪnˈdʊərɪŋ ˈvæljuː]
noun phrasepl: enduring values
valor duradouro
1. A quality, principle, or worth that persists and remains significant over a long period of time; something that does not lose importance or relevance despite changing circumstances
Education has enduring value because it benefits people throughout their entire lives.
A educação tem valor duradouro porque beneficia as pessoas ao longo de suas vidas inteiras.
2. In business and economics, assets or qualities that maintain or increase their worth over time rather than depreciating quickly
Brand reputation is an enduring value that companies must protect and cultivate.
A reputação da marca é um valor duradouro que as empresas devem proteger e cultivar.
3. Principles or virtues that remain relevant and meaningful across generations
Honesty and integrity are enduring values in most human societies.
A honestidade e a integridade são valores duradouros na maioria das sociedades humanas.
In Brazilian culture, 'valor duradouro' is frequently used in educational discourse and business strategy, emphasizing the importance of sustainable and long-term thinking. In American context, the phrase appears often in investment discussions, personal development, and discussions about cultural heritage. Both cultures value the concept deeply, though Americans may emphasize 'timeless value' more in marketing contexts, while Brazilians use it more in philosophical and social discussions.
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