end objective
[/ɛnd əbˈdʒɛktɪv/]
nounpl: end objectives
objetivo final
1. The ultimate goal or desired outcome that one aims to achieve; the final purpose or result sought after in a plan, project, or mission
The end objective of this marketing campaign is to increase brand awareness by 40%.
O objetivo final desta campanha de marketing é aumentar o reconhecimento da marca em 40%.
2. In military or strategic contexts, the ultimate aim or desired end state of an operation or campaign
The military's end objective was to secure the region and establish stability.
O objetivo final da operação militar era assegurar a região e estabelecer estabilidade.
3. The primary or principal goal distinguished from intermediate steps or subsidiary aims
While meeting deadlines is important, the end objective remains customer satisfaction.
Embora cumprir prazos seja importante, o objetivo final continua sendo a satisfação do cliente.
This term is frequently used in Brazilian corporate, academic, and governmental contexts. In the USA, it's common in military, business strategy, and project management discussions. Both cultures value clear goal-setting, making this phrase essential in planning and organizational discourse.
NYC Slang
the bottom line; the endgame
Related Idioms & Phrases
keep your eye on the end objective
lose sight of the end objective
work towards the end objective
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