empathy-driven analysis
[/ˈɛmpəθi ˈdrɪvən əˈnæləsɪs/]
nounpl: empathy-driven analyses
análise orientada pela empatia
1. A methodological approach to data analysis, research, or problem-solving that prioritizes understanding human emotions, perspectives, and experiences as core components of the analytical process
The design team conducted an empathy-driven analysis of customer feedback to better understand user pain points.
A equipe de design realizou uma análise orientada pela empatia das avaliações dos clientes para entender melhor os desafios dos usuários.
2. An analytical framework that centers on the emotional and psychological dimensions of a subject, rather than purely quantitative or technical metrics
Through empathy-driven analysis, the researcher uncovered the underlying motivations behind consumer behavior.
Por meio de uma análise orientada pela empatia, o pesquisador descobriu as motivações subjacentes do comportamento do consumidor.
This term has gained significant prominence in both Brazilian and American corporate culture since the 2010s, particularly in user experience (UX) design, market research, and organizational development. In Brazil, it reflects a growing emphasis on humanizing business practices and prioritizing consumer well-being alongside profit. In the USA, it aligns with the design thinking movement popularized by Stanford's d.school and companies like IDEO. The concept bridges the gap between hard data analytics and qualitative human insights, representing a modern shift toward more holistic problem-solving approaches.
NYC Slang
people-first analysis / human-angle breakdown
Related Idioms & Phrases
put yourself in someone's shoes
see through someone's eyes
lead with empathy
understand the human element
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →