direct engagement
[/dɪˈrɛkt ɪnˈɡeɪdʒmənt/]
nounpl: direct engagements
engajamento direto
1. Active involvement or interaction with someone or something without intermediaries or barriers
The company prioritizes direct engagement with its customers through social media.
A empresa prioriza o engajamento direto com seus clientes através das redes sociais.
2. Face-to-face or unmediated communication and participation
Direct engagement with the community helped the organization understand local needs better.
O engajamento direto com a comunidade ajudou a organização a entender melhor as necessidades locais.
3. In military or tactical contexts, active combat or confrontation
The soldiers avoided direct engagement with the enemy forces.
Os soldados evitaram o engajamento direto com as forças inimigas.
In Brazilian business culture, 'engajamento direto' is highly valued as it reflects transparency and relationship-building. In the USA, the term emphasizes cutting through bureaucracy and establishing authentic connections. It's frequently used in marketing, corporate social responsibility, and community development initiatives in both countries.
NYC Slang
boots on the ground; getting your hands dirty; straight-up involvement
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