demand prediction
[/dɪˈmænd prɪˈdɪkʃən/]
nounpl: demand predictions
previsão de demanda
1. The process of forecasting future customer demand for products or services using statistical methods, historical data, and market analysis
The company used demand prediction to optimize inventory levels for the holiday season.
A empresa utilizou previsão de demanda para otimizar os níveis de estoque na temporada de festas.
2. A quantitative estimate of the expected quantity of goods or services that consumers will want to purchase at specific future time periods
Accurate demand prediction helps reduce overstock and stockouts in retail operations.
A previsão de demanda precisa ajuda a reduzir o excesso de estoque e a falta de produtos nas operações de varejo.
In Brazil, demand prediction has become increasingly important with the growth of e-commerce and supply chain optimization. Companies often invest in advanced analytics and AI tools for demand forecasting. The term is widely used in corporate environments, particularly in São Paulo's financial and logistics hubs. In the USA, it's a critical component of supply chain management and retail strategy, especially post-pandemic with emphasis on supply chain resilience.
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