defetishisation
[/ˌdiːfɛtɪʃaɪˈzeɪʃən/]
nounpl: defetishisations
desfetichização
1. The process of removing or reducing the fetishistic quality or mystical reverence attributed to an object, concept, or practice; the act of demystifying or stripping away ideological veneer from something previously treated as sacred or taboo
The defetishisation of technology requires understanding how algorithms actually work rather than viewing them as mysterious forces.
A desfetichização da tecnologia requer a compreensão de como os algoritmos realmente funcionam em vez de vê-los como forças misteriosas.
2. In Marxist theory, the process of revealing the true material and social relations obscured by commodity fetishism
Marx's critique aimed at the defetishisation of capital by exposing the labor relations hidden in commodity exchange.
A crítica de Marx visava a desfetichização do capital, expondo as relações de trabalho ocultas na troca de mercadorias.
3. The reduction or elimination of an unhealthy obsessive attachment or sexual fixation on a particular object or concept
Therapeutic defetishisation helped the patient develop healthier relationship patterns.
A desfetichização terapêutica ajudou o paciente a desenvolver padrões de relacionamento mais saudáveis.
This term is predominantly used in academic discourse, particularly in critical theory, Marxist analysis, and cultural studies. It gained prominence through Frankfurt School thinkers and contemporary scholars examining consumer culture, technology, and ideology. The concept is more common in European and Latin American academic circles than in everyday American English.
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