declining effectiveness

[dɪˈklaɪnɪŋ ɪˈfɛktɪvnəs]
noun phrase
eficácia decrescente
1. a gradual reduction in the ability of something to produce the desired or intended result
The medication showed declining effectiveness after prolonged use.
O medicamento mostrou eficácia decrescente após uso prolongado.
2. a decrease in performance or productivity over time
The company noticed declining effectiveness of their marketing campaigns.
A empresa notou eficácia decrescente de suas campanhas de marketing.
3. diminishing capacity to function or achieve goals
Climate policies showed declining effectiveness without proper enforcement.
As políticas climáticas mostraram eficácia decrescente sem aplicação adequada.
This phrase is commonly used in Brazilian business, healthcare, and technology sectors. In the U.S., it appears frequently in discussions about drug resistance in medicine, marketing strategy, and policy effectiveness. Both cultures recognize this concept as a natural phenomenon requiring adaptation and renewal of strategies.
NYC Slang
losing its juice; not hitting like it used to
Synonyms / Sinônimos
decreasing effectivenesswaning effectivenessdiminishing returnsreduced effectivenessdiminished performance
Antonyms / Antônimos
increasing effectivenessimproving effectivenessenhanced performancegrowing efficiencyrising productivity

Regional Variations

General Brazilian
eficácia decrescente
standard usage in business and scientific contexts
Rio de Janeiro
eficácia em queda
slightly more colloquial variant used in everyday speech
São Paulo
eficácia decrescente
preferred in corporate and academic environments
Portugal
eficácia decrescente
used with same meaning, though 'rendimento decrescente' may be preferred in some contexts

Related Words

effectivenessefficacyperformanceefficiencydeclinediminishdeterioratedegrade

Related Idioms & Phrases

losing its edge
running out of steam
wearing thin
past its prime
on the decline
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