deceptive pattern

[/dɪˈsɛptɪv ˈpætərn/]
nounpl: deceptive patterns
padrão enganoso
1. A design or interface element intentionally crafted to mislead or manipulate users into performing actions they did not intend to perform, often used in digital platforms and websites
The dark pattern of pre-checked boxes is a deceptive pattern that tricks users into subscribing.
O padrão escuro de caixas pré-marcadas é um padrão enganoso que engana usuários para que se inscrevam.
2. In user experience design, a manipulative technique that obscures, subverts, or hides information to exploit cognitive biases and encourage undesired user behavior
Social media platforms have been criticized for using deceptive patterns to increase user engagement.
Plataformas de mídia social foram criticadas por usar padrões enganosos para aumentar o engajamento do usuário.
The term 'deceptive pattern' has gained significant prominence in both Brazilian and American tech communities, especially following regulatory scrutiny from organizations like the FTC and GDPR enforcement in Europe. In Brazil, there has been increasing awareness of these practices in the context of consumer protection laws and digital rights discussions.
Synonyms / Sinônimos
dark patterndark UXmanipulative designtrick designsneaky pattern
Antonyms / Antônimos
transparent designethical designuser-friendly interfacehonest interface

Regional Variations

General Brazilian Portuguese
padrão enganoso
Most common translation used in technology and design contexts across Brazil
São Paulo
padrão enganoso / padrão escuro
Tech-savvy community may also use 'dark pattern' without translation
Portugal
padrão enganoso / padrão obscuro
Portuguese uses both terms; 'padrão obscuro' is also acceptable

Related Words

dark patternuser experienceinterface designmanipulationcognitive biasuser manipulationunethical design

Related Idioms & Phrases

pulling the wool over someone's eyes
snake in the grass
bait and switch
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →