data-driven method
[ˈdeɪtə ˈdrɪvən ˈmeθəd]
nounpl: data-driven methods
método orientado por dados
1. An approach or methodology that relies primarily on the analysis and interpretation of data rather than intuition, tradition, or theoretical assumptions to make decisions and solve problems
The company adopted a data-driven method to improve customer retention by analyzing purchase patterns.
A empresa adotou um método orientado por dados para melhorar a retenção de clientes, analisando padrões de compra.
2. A systematic process that uses quantitative and qualitative data collection and analysis to guide strategic and operational decisions
Healthcare providers are increasingly using data-driven methods to optimize treatment outcomes.
Provedores de saúde estão cada vez mais usando métodos orientados por dados para otimizar resultados de tratamento.
In Brazil, the adoption of 'data-driven methods' reflects the growing influence of Silicon Valley technology culture and digital transformation initiatives. Larger corporations and startups commonly use the English term directly, while government and traditional institutions prefer Portuguese translations. The concept has become central to business education and consulting in Brazil since the 2010s, particularly in São Paulo's financial and tech sectors. In the USA, this methodology is foundational to corporate strategy, tech innovation, and increasingly in education and public policy decision-making.
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