data-driven analysis
[/ˈdeɪtə ˈdrɪvən əˈnæləsɪs/]
nounpl: data-driven analyses
análise orientada por dados
1. A systematic examination and interpretation of information based primarily on quantitative and qualitative data rather than assumptions, intuition, or subjective judgment
The company's marketing strategy is based on data-driven analysis of customer behavior patterns.
A estratégia de marketing da empresa é baseada em análise orientada por dados dos padrões de comportamento dos clientes.
2. The process of collecting, processing, and evaluating data to make informed business decisions and derive actionable insights
Through data-driven analysis, we identified the key factors affecting sales performance.
Por meio da análise orientada por dados, identificamos os fatores-chave que afetam o desempenho de vendas.
In Brazil, 'data-driven analysis' has become increasingly prominent in corporate culture, particularly in tech hubs like São Paulo. American companies operating in Brazil emphasize this methodology as part of modern management practices. In Portugal, the term reflects the growing influence of Anglo-American business practices in the digital age, though traditional industries may still rely more heavily on experience-based decision making.
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