customer interview
[/ˈkʌstəmər ˈɪntərvjuː/]
nounpl: customer interviews
entrevista com cliente
1. A structured or semi-structured conversation between a business representative and a customer (or potential customer) to gather feedback, insights, or information about their needs, experiences, or satisfaction
The company conducted customer interviews to understand pain points with their new product.
A empresa realizou entrevistas com clientes para entender os pontos críticos do seu novo produto.
2. A research method used in user experience (UX) design and product development to collect qualitative data directly from customers
Customer interviews revealed that users wanted a simpler interface.
As entrevistas com clientes revelaram que os usuários queriam uma interface mais simples.
3. A one-on-one discussion used to validate business hypotheses or test new ideas before full implementation
We scheduled customer interviews before launching the feature to ensure market demand.
Agendamos entrevistas com clientes antes de lançar a funcionalidade para garantir a demanda de mercado.
Customer interviews are a cornerstone of modern product development in both Brazilian and American business cultures, particularly in tech startups and UX design. In Brazil, there's growing adoption of this methodology in corporate settings influenced by American lean startup and agile methodologies. The practice reflects a shift from product-centric to customer-centric business approaches.
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