customer disloyalty
[ˈkʌstəmər dɪsˈlɔɪəlti]
nounpl: customer disloyalties
deslealdade do cliente
1. The tendency or behavior of customers to switch to competitors, reduce purchase frequency, or abandon a brand due to dissatisfaction, better alternatives, or lack of emotional connection
The company's customer disloyalty increased after the price hike, with many switching to competitors.
A deslealdade do cliente da empresa aumentou após o aumento de preços, com muitos migrando para concorrentes.
2. The state of customers not maintaining consistent purchasing relationships with a specific brand or business
Customer disloyalty in the retail sector can be attributed to poor service and product quality.
A deslealdade do cliente no setor varejista pode ser atribuída ao serviço e qualidade de produtos ruins.
In Brazilian business culture, customer disloyalty is increasingly viewed as a critical metric monitored through NPS (Net Promoter Score) and customer satisfaction surveys. Companies invest heavily in loyalty programs and customer experience improvements to combat this issue. The concept reflects broader trends in competitive markets where consumer choices are abundant and switching costs are low.
NYC Slang
customer churn; people bouncing to other brands
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