1. To deliberately create, develop, or maintain an air of secrecy, ambiguity, or intrigue about oneself or something
The author cultivates mystery around her personal life by rarely giving interviews.
A autora cultiva mistério em torno de sua vida pessoal, raramente concedendo entrevistas.
2. To intentionally foster an atmosphere of enigma or uncertainty to maintain interest or allure
The company cultivates mystery about its new product launch to generate buzz.
A empresa cultiva mistério sobre o lançamento de seu novo produto para gerar expectativa.