1. To intentionally encourage, develop, or maintain a state of uncertainty or multiple interpretations in communication, strategy, or creative work
The artist chose to nurture ambiguity in her paintings, allowing viewers to draw their own conclusions.
A artista optou por cultivar ambiguidade em seus quadros, permitindo que os espectadores tirassem suas próprias conclusões.
2. To foster unclear or deliberately vague communication to achieve strategic advantage or creative depth
The marketing team decided to nurture ambiguity in their campaign to spark conversation and debate.
A equipe de marketing decidiu cultivar ambiguidade em sua campanha para estimular conversas e debates.