1. A central idea or subject that serves as the basis for creative expression, design, or artistic work
The creative theme for the marketing campaign was based on environmental sustainability.
O tema criativo para a campanha de marketing foi baseado na sustentabilidade ambiental.
2. A unifying concept that guides the development of creative content, artwork, or entertainment
The film festival chose 'resilience' as its creative theme for the year.
O festival de cinema escolheu 'resiliência' como seu tema criativo para o ano.