creative destruction
[krɪˈeɪtɪv dɪˈstrʌkʃən]
noun
destruição criativa
1. An economic concept describing the process by which new innovations and technologies displace existing industries, markets, and business models, leading to economic progress and growth despite short-term disruption
The rise of streaming services represents creative destruction in the entertainment industry, replacing traditional cable television.
O surgimento dos serviços de streaming representa destruição criativa na indústria de entretenimento, substituindo a televisão a cabo tradicional.
2. The idea that progress requires the destruction of old systems, structures, or ways of doing things to make room for innovation and improvement
Elon Musk's approach to manufacturing exemplifies creative destruction, dismantling conventional production methods for more efficient alternatives.
A abordagem de Elon Musk para fabricação exemplifica destruição criativa, desmantelando métodos de produção convencionais por alternativas mais eficientes.
This term is particularly prominent in American business culture and Silicon Valley startup philosophy, where disruption is celebrated as a positive force. In Brazil, it's increasingly used in business schools and among entrepreneurs, though it sometimes generates debate about social impacts. The concept originates from economist Joseph Schumpeter and is central to understanding modern capitalism and innovation cycles.
Related Idioms & Phrases
breaking eggs to make an omelette
out with the old, in with the new
tearing down to rebuild
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