continuous play
[kənˈtɪn.ju.əs pleɪ]
noun
reprodução contínua
1. The uninterrupted playing of audio, video, or media content without stopping between tracks or episodes
The streaming service offers continuous play so you can watch multiple episodes without interruption.
O serviço de streaming oferece reprodução contínua para que você possa assistir a vários episódios sem interrupção.
2. In sports or games, the ability to keep playing without breaks or stoppages
The rugby match featured continuous play for 40 minutes without a timeout.
A partida de rugby apresentou jogo contínuo por 40 minutos sem pausa.
3. In manufacturing or production, the operation of machinery or processes without stopping
The factory operates on continuous play to maximize production efficiency.
A fábrica opera em funcionamento contínuo para maximizar a eficiência da produção.
The term 'continuous play' gained popularity with the rise of streaming services like Netflix and Spotify in Brazil and globally. It represents a shift from traditional media consumption to on-demand, uninterrupted viewing habits. In Brazil, the feature is particularly valued for binge-watching popular series and for consuming music playlists during work or study sessions.
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