consumer-generated content
[/kənˈsuːmər ˈdʒɛnəreɪtɪd ˈkɒntɛnt/]
noun
conteúdo gerado pelo consumidor
1. Digital content created and shared by end users or consumers rather than professional creators or brands
The brand's marketing success relies heavily on consumer-generated content from social media users.
O sucesso de marketing da marca depende fortemente do conteúdo gerado pelo consumidor nas redes sociais.
2. User-created material such as photos, videos, reviews, testimonials, and blog posts that promote a product or service
Consumer-generated content like customer reviews has become more influential than traditional advertising.
Conteúdo gerado pelo consumidor, como avaliações de clientes, tornou-se mais influente do que a publicidade tradicional.
Consumer-generated content has become central to digital marketing strategies in both Brazil and the USA. In Brazil, brands increasingly leverage consumer testimonials and social media posts to build credibility, particularly on platforms like Instagram and TikTok. This shift reflects a cultural preference for authentic peer recommendations over traditional advertising. In the USA, CGC is a cornerstone of modern marketing, with brands actively incentivizing customers to share their experiences through hashtag campaigns and contests.
NYC Slang
user drops/drops from the homies
Related Idioms & Phrases
word-of-mouth marketing amplified by digital means
customers becoming brand ambassadors
authentic voices in marketing
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