commercialisation
[/kəˌmɜːʃəlaɪˈzeɪʃən/]
nounfemininepl: commercialisations
comercialização
1. the process of managing or running something primarily for profit rather than for other reasons
The commercialisation of higher education has raised concerns among educators.
A comercialização do ensino superior levantou preocupações entre os educadores.
2. the process of making a product or service available for sale in the market
The commercialisation of this new technology took three years.
A comercialização desta nova tecnologia levou três anos.
3. the transformation of something into a commodity or business venture
Critics argue the commercialisation of sports has gone too far.
Críticos argumentam que a comercialização do esporte foi longe demais.
In Brazil, 'comercialização' is a widely used term in academic discourse, business discussions, and media criticism, particularly when debating the impact of market forces on traditionally non-commercial sectors like education, healthcare, and arts. In the United States, the concept of commercialisation is often discussed in critical contexts regarding the 'Americanization' of global markets and consumer culture.
Related Idioms & Phrases
the commercialisation of culture
resist commercialisation
push for commercialisation
excessive commercialisation
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