1. A planned approach or set of tactics designed to recover from a setback, loss, or period of decline
After losing the first set, the tennis player executed a brilliant comeback strategy to win the match.
Depois de perder o primeiro set, a tenista executou uma estratégia de retorno brilhante para ganhar a partida.
2. A business or marketing plan aimed at reviving a brand, product, or company's success after a period of poor performance
The company's comeback strategy involved launching new products and rebranding their image.
A estratégia de retorno da empresa envolveu o lançamento de novos produtos e a reformulação de sua imagem.