cold request
[/koʊld rɪˈkwɛst/]
nounpl: cold requests
solicitação fria
1. An unsolicited request made to someone without prior relationship, introduction, or context, typically in business or professional settings
The sales team made cold requests to potential clients they had never contacted before.
A equipe de vendas fez solicitações frias para clientes em potencial que nunca havia contatado antes.
2. A demand or inquiry sent without establishing rapport or prior communication
She received a cold request for a business partnership from a company she didn't know.
Ela recebeu uma solicitação fria para uma parceria comercial de uma empresa que não conhecia.
In both American and Brazilian business cultures, cold requests are a common sales and marketing strategy, though they are often met with skepticism. In Brazil, personal relationships (jogo de cintura) are particularly valued, making cold requests less effective than warm introductions. In the USA, cold requests are more normalized in sales environments and often solicited through LinkedIn, email, or phone calls.
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