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cold analysis

[/koʊld əˈnæl.ə.sɪs/]
nounpl: cold analyses
análise fria
1. An objective, emotionally detached examination or evaluation of something, based solely on facts and logic without personal bias or feelings
A cold analysis of the market data shows that the investment is not viable.
Uma análise fria dos dados de mercado mostra que o investimento não é viável.
2. A rational assessment of a situation that disregards sentiment or personal interests
His cold analysis of the situation revealed uncomfortable truths about the company's future.
Sua análise fria da situação revelou verdades incômodas sobre o futuro da empresa.
NYC Slang
straight facts analysis
Synonyms
objective analysisrational assessmentdispassionate evaluationfactual examinationanalytical view
Antonyms
emotional analysisbiased assessmentsubjective evaluationpassionate interpretation

Regional Variations

General Brazilian
análise fria
Standard usage across Brazil
Portugal
análise fria
Standard usage; may also use 'análise objectiva'

Related Idioms & Phrases

cut through the noise
call it like it is
stick to the facts
no sugar coating
tell it straight
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