call-to-action
[/kɔːl tə ˈækʃən/]
nounpl: calls-to-action
chamada para ação
1. A marketing or communication technique that explicitly instructs or urges the audience to perform a specific action, typically through words, phrases, or buttons in advertisements, websites, or promotional materials
The website's call-to-action button reads 'Sign Up Now' to encourage visitors to create an account.
O botão de chamada para ação do site diz 'Cadastre-se Agora' para incentivar os visitantes a criar uma conta.
2. An appeal or directive designed to prompt immediate engagement or response from a target audience
The email campaign included a strong call-to-action to purchase before the sale ends.
A campanha de email incluía uma chamada para ação forte para comprar antes do fim da promoção.
3. In digital marketing, a strategic element meant to guide users toward a desired conversion or business objective
Every effective advertisement needs a clear call-to-action that tells customers what to do next.
Todo anúncio eficaz precisa de uma chamada para ação clara que diga aos clientes o que fazer a seguir.
Call-to-action is a fundamental concept in Anglo-American digital marketing culture, reflecting the direct, action-oriented communication style prevalent in business. In Brazil, while the concept is well-established in digital marketing sectors, the phrasing 'chamada para ação' is more formal than the casual English usage. The acronym 'CTA' is universally recognized in tech and marketing hubs like São Paulo. Portugal tends toward more formal linguistic structures with 'chamada à ação'.
NYC Slang
CTA or 'the ask'
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