bundled item

[ˈbʌndəld ˈaɪtəm]
nounpl: bundled items
item agrupado
1. A product or service that is sold together with one or more other products or services as a single package deal
The software company offers a bundled item that includes the operating system, antivirus protection, and office applications at a discounted price.
A empresa de software oferece um item agrupado que inclui o sistema operacional, proteção antivírus e aplicativos de escritório a um preço com desconto.
2. In commerce and retail, goods packaged together and sold as one unit rather than individually
The bundled items in the holiday promotion included a phone, charger, and protective case.
Os itens agrupados na promoção de férias incluíam um telefone, carregador e capa protetora.
The concept of bundled items is prevalent in both Brazilian and American retail culture, particularly in technology, telecommunications, and consumer goods sectors. In Brazil, promotional bundles are especially common during holiday seasons (Christmas, Black Friday) and are a significant retail strategy. In the USA, bundling is a standard marketing practice used by companies like Microsoft (Office bundles), Apple (device bundles), and cable/internet providers (TV, internet, phone packages).
Synonyms / Sinônimos
package dealbundlebundled productcombined offerpackaged item
Antonyms / Antônimos
individual itemstandalone productunbundled itemseparate item

Regional Variations

General Brazilian
item agrupado / produto em pacote
Most common usage in Brazilian commerce and marketing
São Paulo
pacote de produtos / itens combinados
Common in business and retail contexts
Rio de Janeiro
produto agrupado / oferta combinada
Used in promotional and advertising contexts
Portugal
artigo agrupado / produto em pacote
European Portuguese variant with similar commercial usage

Related Words

bundlepackagecombination offercross-sellingpromotiondiscount

Related Idioms & Phrases

kill two birds with one stone
package deal
get more bang for your buck
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