← Back to Fala2Me

build up anticipation

[/bɪld ʌp æn.tɪs.əˈpeɪ.ʃən/]
verb phrase
criar/construir expectativa
1. To gradually increase excitement or expectation about something that will happen in the future
The movie studio built up anticipation for the new film by releasing trailers every week.
O estúdio de cinema criou expectativa para o novo filme lançando trailers toda semana.
2. To generate suspense or eager expectation through strategic marketing or gradual revelation
The artist built up anticipation for the album release with mysterious social media posts.
O artista construiu expectativa para o lançamento do álbum com posts misteriosos nas redes sociais.
NYC Slang
hype it up
Synonyms
generate excitementcreate suspenseheighten expectationincrease anticipationdrum up interest
Antonyms
dampen enthusiasmreduce expectationsdispel anticipationlower excitement

Regional Variations

General Brazilian
criar/construir expectativa
Most common usage across Brazil
São Paulo
gerar antecipação
Alternative usage in business and marketing contexts
Portugal
criar/construir expectativa
Similar to Brazilian Portuguese usage

Related Idioms & Phrases

keep someone on the edge of their seat
drum up excitement
set the stage for
work up to something
tease the audience
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →