build profile
[/bɪld ˈproʊfaɪl/]
verb phrase / noun phrase
construir perfil / criar perfil
1. To develop or establish a professional reputation, public image, or online presence over time through consistent actions and visibility
She spent years building profile as a thought leader in technology.
Ela passou anos construindo perfil como uma líder de pensamento em tecnologia.
2. To gather information about someone or something to create a detailed description or analysis
Law enforcement used social media to build profile on the suspect.
A polícia usou as redes sociais para criar um perfil do suspeito.
3. To increase one's visibility or prominence in a particular field or industry
The startup needs to build profile in the competitive market.
A startup precisa construir visibilidade no mercado competitivo.
In Brazilian business culture, building profile is essential for professional advancement and is often achieved through networking, social media presence, and consistent visibility at industry events. In the USA, particularly in NYC, this concept is closely tied to personal branding and is common in tech, entertainment, and corporate sectors. The phrase is increasingly used in digital contexts where online reputation directly impacts career opportunities.
NYC Slang
make a name for yourself / get your name out there
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