brutal objective
[ˈbruːtəl əbˈdʒɛktɪv]
noun phrasepl: brutal objectives
objetivo brutal
1. A harsh, uncompromising, or ruthlessly practical goal or aim that prioritizes results over methods or feelings
The company's brutal objective was to maximize profits regardless of employee welfare.
O objetivo brutal da empresa era maximizar lucros independentemente do bem-estar dos funcionários.
2. A straightforward, no-nonsense goal stated in direct and blunt terms without euphemism
The coach laid out his brutal objective: win the championship or face consequences.
O treinador expôs seu objetivo brutal: ganhar o campeonato ou enfrentar consequências.
3. In military or strategic contexts, an overtly aggressive or unambiguous military goal
The general's brutal objective was complete dominance of the territory.
O objetivo brutal do general era o domínio completo do território.
This phrase is more common in American English business and sports contexts where directness and results-oriented thinking are valued. In Brazilian Portuguese, 'objetivo brutal' conveys both the uncompromising nature of the goal and often implies a lack of subtlety or diplomacy. In Portugal, alternatives like 'objectivo impiedoso' (merciless objective) may be preferred for a less harsh connotation.
NYC Slang
straight-up goal / no-BS objective
Related Idioms & Phrases
cut to the chase with brutal honesty
speak truth to power brutally
lay down the law brutally
put cards on the table brutally
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