broad target
[brɔːd ˈtɑːrɡɪt]
nounpl: broad targets
alvo amplo
1. A wide-ranging or general objective that encompasses multiple categories, groups, or outcomes rather than focusing on a specific narrow aim
The marketing campaign has a broad target of reaching all age groups between 18 and 65.
A campanha de marketing tem um alvo amplo de alcançar todos os grupos etários entre 18 e 65 anos.
2. In business and strategy, a goal or objective that is not narrowly defined and allows for multiple approaches or interpretations
Their broad target is to increase market share without specifying which customer segments to prioritize.
Seu alvo amplo é aumentar a participação de mercado sem especificar quais segmentos de clientes priorizar.
3. A large or expansive area or group that is the focus of action, attention, or intention
The military operation had a broad target covering the entire region.
A operação militar tinha um alvo amplo cobrindo toda a região.
In Brazilian business culture, 'alvo amplo' is commonly used in strategic planning and marketing discussions. The concept reflects modern management practices where organizations often establish broad targets first and then refine them through iterative processes. In the United States, 'broad target' is frequently used in marketing, military strategy, and corporate planning contexts. The term implies inclusivity and flexibility in approach rather than restrictive specificity.
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