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broad market strategy

[brɔːd ˈmɑːrkɪt ˈstrætədʒi]
nounpl: broad market strategies
estratégia de mercado amplo
1. A business or investment approach that targets a wide range of customers or markets rather than focusing on a specific niche or segment
The company adopted a broad market strategy to capture market share across multiple demographic groups.
A empresa adotou uma estratégia de mercado amplo para capturar participação de mercado em vários grupos demográficos.
2. An investment strategy that seeks to track or match the performance of a wide market index rather than individual stocks
His portfolio uses a broad market strategy through index funds that cover the entire stock market.
Sua carteira usa uma estratégia de mercado amplo através de fundos de índice que cobrem todo o mercado de ações.
Synonyms
mass market strategywide market approachdiversified market strategyindex strategy
Antonyms
niche market strategytargeted strategynarrow market approachsegmented strategy

Regional Variations

General Brazilian
estratégia de mercado amplo
Standard usage in Brazilian business and finance contexts
São Paulo
estratégia de grande mercado
Common variant in financial districts
Portugal
estratégia de mercado generalista
Preferred term in Portuguese business contexts

Related Idioms & Phrases

cast a wide net
go big or go home
play the field
spread the risk
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