broad campaign
[/brɔːd kæmˈpeɪn/]
noun phrasepl: broad campaigns
campanha ampla
1. A large-scale marketing, political, or social initiative designed to reach a wide audience with a general or comprehensive message
The company launched a broad campaign to increase brand awareness across multiple demographics.
A empresa lançou uma campanha ampla para aumentar a conscientização da marca entre múltiplos públicos.
2. A widespread effort or movement that addresses multiple aspects or appeals to diverse groups
The nonprofit's broad campaign against poverty included education, healthcare, and job training programs.
A campanha ampla da organização sem fins lucrativos contra a pobreza incluiu programas de educação, saúde e treinamento profissional.
In Brazilian business and political contexts, 'campanha ampla' is frequently used to describe large marketing pushes and political movements. The term reflects the importance of reaching diverse populations across Brazil's vast geography and varied demographics. In the United States, 'broad campaign' is commonly used in political and corporate marketing contexts, particularly during election cycles and major brand repositioning efforts.
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