blitzkrieg
[/ˈblɪtskriːɡ/]
nounmasculinepl: blitzkriegs
guerra-relâmpago
1. A fast, intensive military campaign intended to bring about a swift victory
The German blitzkrieg tactics were devastating in the early stages of World War II.
As táticas de guerra-relâmpago alemã foram devastadoras nos primeiros estágios da Segunda Guerra Mundial.
2. Any sudden, overwhelming offensive or attack strategy
The company launched a blitzkrieg marketing campaign to capture market share.
A empresa lançou uma campanha de marketing de guerra-relâmpago para capturar fatia de mercado.
3. A rapid, all-out effort to accomplish something quickly
The team executed a blitzkrieg of social media posts to promote the event.
O time executou uma guerra-relâmpago de postagens nas redes sociais para promover o evento.
Originally a German military term (literally 'lightning war') referring to WWII tactics, it has become widely adopted in English and Portuguese to describe any rapid, intensive strategy or offensive. In Brazil, it's used metaphorically in business, sports, and marketing contexts. The term carries historical weight due to its Nazi origins but is used neutrally in modern discourse. Americans often use the shortened form 'blitz' in sports and strategic contexts.
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