authentic service
[ɔːˈθɛntɪk ˈsɜːrvɪs]
nounpl: authentic services
serviço autêntico
1. A service that is genuine, real, and true to its original purpose or character, without pretense or imitation
The restaurant prides itself on offering authentic service that reflects the traditional hospitality of its culture.
O restaurante se orgulha de oferecer serviço autêntico que reflete a hospitalidade tradicional de sua cultura.
2. In business and customer service, providing genuine, honest, and sincere assistance based on actual values and commitment rather than superficial courtesy
Authentic service means listening to customer needs and providing real solutions, not just following a script.
Serviço autêntico significa ouvir as necessidades do cliente e fornecer soluções reais, não apenas seguir um roteiro.
3. Service delivery that maintains integrity and aligns with the organization's core values and promises
The hotel's authentic service created lasting relationships with guests who felt genuinely valued.
O serviço autêntico do hotel criou relacionamentos duradouros com hóspedes que se sentiam genuinamente valorizados.
In Brazilian culture, authentic service reflects the concept of 'jogo de cintura' (flexibility) combined with genuine warmth and personalization. In the USA, particularly in NYC and service-oriented industries, authentic service emphasizes breaking away from scripted, impersonal interactions and creating meaningful human connections with customers. This concept has gained prominence in modern business philosophy as a counterbalance to standardized corporate service models.
NYC Slang
the real deal; keeping it 100 (in service context)
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