true service

[truː ˈsɜːrvɪs]
noun phrasepl: true services
serviço genuíno / serviço autêntico
1. Honest, reliable, and faithful assistance or support provided without deception or ulterior motives
The company prides itself on offering true service to its customers.
A empresa se orgulha em oferecer serviço genuíno aos seus clientes.
2. Selfless assistance or devotion to helping others with integrity and dedication
Her years of true service to the community earned her great respect.
Seus anos de serviço autêntico à comunidade lhe renderam grande respeito.
3. In religious or spiritual contexts, sincere devotion or worship
True service to God means living according to His principles.
Serviço genuíno a Deus significa viver de acordo com Seus princípios.
In Brazilian culture, 'true service' (serviço genuíno) emphasizes the importance of personalized, trustworthy customer relations and social responsibility. In the United States, particularly in the service industry and non-profit sectors, this phrase reflects values of authenticity and commitment beyond mere transactional exchange. It's often used in marketing and organizational mission statements to differentiate genuine commitment from superficial gestures.
NYC Slang
keeping it real with the service / legit help
Synonyms / Sinônimos
genuine servicefaithful servicehonest assistancedevoted supportauthentic help
Antonyms / Antônimos
false servicedeceptive serviceinsincere helpselfish servicesuperficial assistance

Regional Variations

General Brazilian Portuguese
serviço genuíno / serviço autêntico
Most common usage across Brazil
Rio de Janeiro
serviço de verdade
More colloquial, informal variation
São Paulo
serviço de qualidade / serviço verdadeiro
Business-focused usage, emphasizing quality
Portugal
serviço verdadeiro / serviço honesto
European Portuguese tends to use 'verdadeiro' more frequently

Related Words

integrityreliabilitydevotioncommitmentauthenticitytrustworthiness

Related Idioms & Phrases

true service knows no bounds
in true service to one's community
render true service
a lifetime of true service
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