1. Approaches, procedures, or techniques that deviate from the standard, conventional, or expected way of doing something
The researcher employed atypical methods to analyze the data, which yielded surprising results.
O pesquisador utilizou métodos atípicos para analisar os dados, o que produziu resultados surpreendentes.
2. Unconventional or non-traditional strategies used to achieve objectives
The startup succeeded by using atypical methods in their marketing campaign.
A startup teve sucesso ao usar métodos atípicos em sua campanha de marketing.