1. Approaches, techniques, or procedures that deviate from traditional, standard, or widely accepted practices
The startup used unconventional methods to market their product, relying heavily on social media instead of traditional advertising.
A startup usou métodos não convencionais para comercializar seu produto, confiando muito nas redes sociais em vez de publicidade tradicional.
2. Creative or innovative strategies that differ from established norms or practices
The teacher employed unconventional methods to engage students, making lessons more interactive and enjoyable.
O professor usou métodos não convencionais para envolver os alunos, tornando as aulas mais interativas e agradáveis.